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2021 KTO Unbox your Korea sum 1min.mp4

unbox your korea campaign

service

Integrated Marketing Communications

client

Korea Tourism
Organization 

timeline

JUNE 2021

location

OC, LA, NYC

overview

Promoted Korean cinema and tourism through an innovative "Un-tact" campaign. Hosted a drive-in premiere of an Academy Award-winning film paired with a live K-MUSIC orchestra. Partnered with Munch Addict to distribute curated "K-Film Boxes". Successfully delivered a safe, multi-sensory brand experience by bridging digital content with physical engagement.

impact

18M+

TOTAL IMPRESSION
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