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unbox your korea campaign
service
Integrated Marketing Communications
client
Korea Tourism
OrganizationÂ
timeline
JUNE 2021
location
OC, LA, NYC
overview
Promoted Korean cinema and tourism through an innovative "Un-tact" campaign. Hosted a drive-in premiere of an Academy Award-winning film paired with a live K-MUSIC orchestra. Partnered with Munch Addict to distribute curated "K-Film Boxes". Successfully delivered a safe, multi-sensory brand experience by bridging digital content with physical engagement.
impact
18M+
TOTAL IMPRESSION
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