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2021-2025 campaign series:
korea week
service
Integrated Marketing Communications
client
KTO
timeline
2021-2025
location
2025 - Tysons Corner Center, VirginiaÂ
2024 - Ponce City Market, AtlantaÂ
2023 - Rockefeller Center, New York
2022 - Hollywood Bowl, Los Angeles
2021 - San Diego
overview
A strategic four-year brand activation series (2022–2025) that transformed K-Tourism awareness into massive global engagement, led by a landmark performance in 2023 at Rockefeller Center.
00:00/00:00
2021 Korea week in san diegoÂ
impact
4K+
Based on tracked on-site sampling data
TOTALÂ
ATTENDEES
17M+
TOTAL
IMPRESSION
Executed an Integrated multi-channel strategy spanning social media, and event platforms
487
Email acquisition: potential travelers
RESPONSES
2022 Korea week at hollywood bowl
impact
3K+
Based on tracked on-site sampling data
GENERAL GUESTS ENGAGED
1000
VIP GUESTS
600
Email acquisition: potential travelers
RESPONSES
2023 Korea week at rockefeller center
impact
100K+
TOTALÂ
ATTENDEES
Based on tracked on-site sampling data
17M+
TOTAL
IMPRESSION
Executed an Integrated multi-channel strategy spanning social media, and event platforms
15
Featured on prominent global and local news outlet
PRESS COVERAGE
2024 Korea week in atlantaÂ
impact
60K+
Based on tracked on-site sampling data
139M+
TOTAL
IMPRESSION
Executed an Integrated multi-channel strategy spanning social media, OOH, and event platforms
TOTALÂ
ATTENDEES
397
Featured on prominent global and local news outlet
PRESS COVERAGE
00:00/00:00
2025 Korea week at tysons corner center
impact
40K+
Based on tracked on-site sampling data
122M+
TOTAL
IMPRESSION
Executed an Integrated multi-channel strategy spanning social media, OOH, and event platforms
TOTALÂ
ATTENDEES
300+
Featured on prominent global and local news outlet such as AP, FOX(WFXR), ABC8 News, and WAVY.com
PRESS COVERAGE
00:00/00:00
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