Managed integrated social media operations for Korea Tourism Organization North America across Instagram, TikTok, Facebook, and X , positioning the channels as the leading digital guide for exploring Korea. Developed market-specific content strategies targeting U.S. audiences, structured audience segmentation (Prospective / Interested / Returning), and implemented funnel-based content architecture to drive awareness, engagement, and consideration. Led trend-responsive short-form content initiatives and optimized multi-platform distribution to increase organic reach, follower growth, and engagement performance.