Manage LOTTERIA’s U.S. online presence, building the account to 11.9K followers within 3 months of launch. Lead end-to-end social execution from strategic planning and content development to production, publishing, and paid amplification. Through the 2025 campaign message “Taste the Fun” and the 2026 theme “Make Every Moment Taste Like Fun!”, consistently execute unified storytelling that strengthens brand social presence and supports increased store visits.