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pepero day campaign at times square
service
Integrated Marketing Communication
client
LOTTE Wellfood
overview
Held at NY Times Square to introduce and celebrate the Korean holiday, Pepero Day, on a global stage, provided visitors with a delightful opportunity to experience Korean snacks and culture through interactive and engaging activities in the heart of New York City.
timeline
NOV 11, 2024 & NOV 11, 2025
location
Times Square, NYC
2025
Show your love with pepero
00:00/00:00
impact
9.72M
DOOH MEDIA IMPRESSIONS
Delivery from two large-format Times Square screens
1.9M+
SOCIAL MEDIA IMPRESSIONS
257 Content created by NYC creators
4.5-5K
ON-SITE
ATTENDANCE
Based on tracked on-site sampling data
330K
FOOT TRAFFIC
EXPOSURE
Estimated Times Square pedestrian flow during the activation window
2024
Show your love with pepero
impact
66M
TOTAL IMPRESSIONS
Delivery from two large-format Times Square screens
3.5M
VIEWERs
ABC7 News live, CEO Media Activation
00:00/00:00
180K
ON-SITE
ATTENDANCE
Based on tracked on-site sampling data
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