Operated the Shin Ramyun booth at Campo Marte 26 Santander, the official 2026 FIFA World Cup Fan Festival in Mexico City. Built a live-cooking sampling experience that turned a global sports venue into a K-Food touchpoint — serving freshly cooked Shin Ramyun to fans across two match days, including Mexico vs. Korea. Paired on-site sampling with retail sales, fan giveaways, big-screen advertising, and influencer content to drive a full-funnel activation. As the only Korean brand on site, Shin Ramyun secured a distinct presence among global sponsors and proved its positioning as gameday food.