overview

Successfully orchestrated a brand integration on ABC’s "Jimmy Kimmel Live!", positioning Shin Ramyun as a culturally relevant and trending food icon in the U.S. market. Generated explosive digital engagement, with the official YouTube segment currently surpassing 1.1 million views, effectively reaching a massive mainstream audience. Secured high-value earned media through features in The Wrap, a leading U.S. entertainment outlet, and Koreanophiles, a prominent K-culture curation platform.