Led the integrated marketing campaign for Lotteria’s U.S. flagship opening in Fullerton, California, maximizing visibility through an influencer soft opening, regional OOH, and branded LED truck activations. Managed the Grand Opening ceremony and on-site execution, securing prominent media coverage from outlets such as the OC Register. Delivered a comprehensive IMC program across digital, offline, and press channels to elevate the store debut into a high-visibility regional launch.